Definition
- A process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. A typical retail management strategy for a manufacturing business might research the retail process that distributes the finished products created by the business to consumers to determine and satisfy what buyers want and require.
Course Rationale
- This course introduces students to the various aspects on retail management especially in developing knowledge of contemporary retail management issues at the strategic level. To describe and analyse the way retailing works, specifically the key activities and relationships. To provide an academic underpinning to the above through the application of retail theory and research.
Course Description
- This course is designed to help students to gain an understanding of various aspects of contemporary retail management issues and analyse the way retailing works through the application of retailing theory and research.
Course Outcomes
At the end of the course, student will be able to:
- Describe the effective methods required for retail management
- Discuss the effective strategies required for retail management
- Explain how to utilize resources and techniques used in retail management
- Explain the analysis of store location, merchandising, products and pricing
- Discuss the effective methods in managing retail operations management
- Explain how to develop merchandise plans and financial management
References
http://www.businessdictionary.com/definition/retail-management.html
https://prezi.com/j8ptsnlszc3y/retail-management-articles/
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