PROMOTION MIX
- A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.
The description about the promotion method.
•Public Relations
~Communication that fosters a favorable
image for the retailer
•Nonpersonal
or personal
•Paid
or nonpaid
•Sponsor-controlled
or not
•Publicity
~ Non-personal
form of public relations whereby messages are transmitted by mass media.
The time or space provided by the media is
not paid for, and there is no identified commercial sponsor.
Reference
http://study.com/academy/lesson/the-promotional-mix-target-markets-buying-decisions-more.html
https://www.bayt.com/en/specialties/q/143185/define-communication-mix/
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